The Science
Why notebooks and habit apps don't work.
We have both tried them.
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It lives in a jungle
Mixed on your phone with 100 different apps, you will forget the app exists, and the notification reminding you to track will just blend in with the others.
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Reminders get swiped.
Most people automatically swipe up notifications. Notifications are not enough to remind someone, otherwise 75% of people wouldn't stop using a habit tracking app after the first use.
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The streak = the point
Most apps don't care about your specific purpose of tracking, such as your specific goals, and the reason why you want to achieve those goals. So when you break a streak, there is no point in returning to the app, because the streak was the only reason keeping you coming back.
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It ends up in a drawer.
You will forget it exists, and then you will forget about the habits your trying to form.
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Losing it = starting again
If you lose the notebook it will feel like your starting from zero again, and thats when people give up.
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It cannot show you who you are becoming.
Just pages of ticks. No pattern, no clear progress. It will begin to feel meaningless.
The difference
Why Flow works.
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Its physically there to remind you.
You stick your Flow matt on your bedside table, so when you go to sleep, you will see it, and it will remind you to track. You cannot lose the Matt like a notebook because its stuck down. You cannot forget about the Matt like an app because you are forced to see it.
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Feel good while logging.
The entire logging mechanism is engineered to release dopamine whilst you track. The movement like your paying for something, the sound, the vibration, the animation, all work together to release dopamine so you will feel good logging, which will tell your brain to do it again tommorow.
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Constant reminder of purpose.
Each habit card you make attaches to a goal you want to achieve, with the reason why, so when your logging, your reminded of the purpose of what your doing.
The app is free, forever. You are buying the object.
FAQ
What is the point of the Matt?
Habit tracking apps simply don't work. 70% of people stop using a habit tracking app after their first use. The Matt is a physical reminder, and enables a unique motion of tracking habits, where you tap your phone onto the matt, releasing dopamine as if you paid for something, so you're more likely to track tomorrow.
Why don't I just use the app without the matt since it's free?
There are millions of habit tracking apps, and millions of users that download and don't use them. Although the app has great features, the matt is what makes you come back to the app. An app is useless if you don't use it. The matt makes you use it.
Do I need to buy batteries?
The matt doesn't need any power. It comes ready to be used.
What if I have an Android?
For now the app only works for Apple.
What if I move?
The matt can be taken with you.
What if it is not for me?
Send it back within 30 days for a full refund. No questions asked.